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 • About Us

Who We Are

River City Style is an inclusive space that highlights the very best of Richmond VA through a curation of fashion, beauty, travel, and lifestyle.

How We Started

Established in 2020, River City Style is the brainchild of Richmond based fashion entrepreneur, Ashley Jefferson. Serving as a city tastemaker, Ashley established River City Style as a platform for Richmond residents and visitors to enjoy engaging editorial content, discover new brands and to feel inspired by the overall aesthetic and elevated lifestyle of Richmond, Virginia.

The Exec Team

Publisher/ Editor-in-Chief

Ashley Jefferson

Ashley Jefferson isn’t just an entrepreneur, she’s also a visionary. In 2019, she founded River City Publishing, Inc and later acquired the Richmond lifestyle magazine, River City Magazine. In 2020, Ashley spearheaded the magazine’s rebranding efforts, giving birth to the new River City Style.


Ashley is also the owner and president of Very Ashley, a women’s clothing boutique located in Stony Point Fashion Park.

Chief Innovator

A Communications Guru and Savvy Project Manager with strong technical skills and business acumen with over 14 years improving business processes, managing and training others. 10 years creating and implementing successful e-business marketing campaigns.

Precious Turner

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